that got your attention didn’t it?
So How Can YOU Get The Attention Of YOUR Website Visitors?
Talk About Them - Not You
Rather than talking about what you do – Talk about what you can do for them – Explain your product from their perspective – not yours – Make it personal to them using language they would use – Research your customers to get good at this
Address Their Problems
They are visting your website because they are seraching for something – To get something .. which is solving a problem they have – Address those problems and let them know how your products & services solve their problems
Tell Them How your Solve Their Problems
Do your communications and your marketing answer the question the reader will have in his mind … ‘What’s in this for me?’ How can you help them – How does what you do solve their problems?
Create Trust & Liking
Whilst they are browsing your website they are subconsciously look to see if they like you – If what you do is right for them – If they can trust you – Back up your content with reviews and case studies or stories of how you helped other customers
What Can We Do For You?
Serve Your Customers Better Than Your Competitors
Reason one
Reason two
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Still not convinced? Here is another one:
Reason three
Show Your Work
Don’t just tell them what you can do – Show them what you have done
Invite Them To Take The Next Step …
What our customers say
Use Customer Reviews To Create Credibility & Build Trust
“You guys are so great at what you do. I definitely will recommend your awesome services to everyone.”
Jane Smith | Director, Big Company“Dude, your services are awesome. With your help my business is now on the right track. Thank you! I am now your customer for life. ”
John | CEO, D Company
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